Thanks to its popularity, Yee Hup Biscuits has
expanded swiftly from a family operated business into a
corporate company, and now produces various kinds of
pastries and snacks. Today, Yee Hup Biscuits have become
a popular delicacy and even a must-buy gift item among
locals and visitors of Malaysia.
Yee Hup or Yee Hup Group is used to refer to the Yee
Hup business as a whole, embodied by Yee Hup Food
Holdings Sdn. Bhd. (61366-D) with two subsidiaries
Yee Hup Enterprise Sdn. Bhd. (657172-H)
Responsible for Retail operations and management of the
Public Relations and Marketing of the Company.
Gunung Rapat Hiong Piah Sdn. Bhd. (579801-M)
Responsible for the Food Manufacturing, Wholesale
Distribution and Export of Yee Hup products.
Hiong Piah baked in traditional oven with coconut husks