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Ipoh, a city surrounded by many hills in the west peninsula of Malaysia, the Yee Family has had a long history in the pastry making business, dated back in 1981. Yee Hup Biscuits was established by Mr. Yee Ah Lek and his beloved wife Madam Wong Chin Haw (founder) as a family business and they started operating their first bakery at their home, No. 32, Lorong Gunung Rapat 3, Ipoh, Perak.

The unique taste of Yee Hup pastries, which lies in its traditional way of baking its biscuits with coconut husks in a custom-made oven, has made them famous amongst the locals. The core product "Hiong Piah" (also known as Puff Biscuit), a legendary flaky and fragranced pastry with maltose filling is a traditional specialty of the Kinta Valley.

Over the years, the Company has revolutionized the homemade bakery process into fully automatic production and skillfully retained the distinctive traditional tastes and texture of the biscuits.



Thanks to its popularity, Yee Hup Biscuits has expanded swiftly from a family operated business into a corporate company, and now produces various kinds of pastries and snacks. Today, Yee Hup Biscuits have become a popular delicacy and even a must-buy gift item among locals and visitors of Malaysia.

Yee Hup or Yee Hup Group is used to refer to the Yee Hup business as a whole, embodied by Yee Hup Food Holdings Sdn. Bhd. (61366-D) with two subsidiaries companies:

Yee Hup Enterprise Sdn. Bhd. (657172-H)
Responsible for Retail operations and management of the Public Relations and Marketing of the Company.

Gunung Rapat Hiong Piah Sdn. Bhd. (579801-M)
Responsible for the Food Manufacturing, Wholesale Distribution and Export of Yee Hup products.

 

 


Hiong Piah baked in traditional oven with coconut husks charcoal


Since 1981
 


Phase I: Gunung Rapat Village


Year 2002
 

Phase II: Semi-Auto Machinery Production


Year 2007 - Today
 


Phase III: Modernised Factory

   



Map showing the distribution channels for Yee Hup's products.

Yee Hup brand begins it's overseas trading in 2007. Within few years the goods had been exported to 20 major cities world wide:

 
Brunei Los Angeles New Zealand Sydney
Germany Macau Paris Taiwan
Hong Kong Melbourne Perth Thailand
Indonesia Nederlands Singapore WashingtonD.C.
London New York China  

Yee Hup is planning to expand the business further into Middle East and Eastern Europe in the near future.

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